Björn Böttcher is Senior Analyst and Data Practice Lead at Crisp Research AG covering Analytics, Big Data, data-driven Business models, IoT and Artificial Intelligence. He was the founder and initiator of one of the first Cloud Computing User Groups for AWS and Microsoft Azure in Germany. He is one of the pioneers in Cloud Computing in Germany and host of one of the first German Cloud conferences. Björn Böttcher also is an adjunct professor at the Hamburg University of Technology for computer science and Computational Web. He is working in the IT industry over 12 years in the roles of a developer, an architect and strategic advisor. Previously he worked at the Deloitte Analytics Institute and was responsible for the development and implementation of data-driven Business models for companies from the finance, automotive and logistics sector.