Bob Gann is a consultant in digital health for clients in UK and internationally. He is currently working as Programme Director for NHS England’s Widening Digital Participation initiative, which is delivering digital skills training to increase health literacy and reduce inequalities. Internationally Bob is consultant to the University of Chicago on public reporting of comparative healthcare quality. He is also a member of the WHO e-Health Advisory Group. Previously in his career Bob was Director of Strategy & Partnerships at NHS Choices and Director of New Media at NHS Direct. He is Visiting Professor in Health Informatics at Plymouth University.