Giovanni Flore has been collaborating as an independent contractor at Benetton’s since 2008. He currently manages a digital signage network of around 130 Benetton stores in 21 countries across the world – with about 1,000 screens. He looks after content design, production, and distribution.
At Fabrica (the Benetton’s research communication centre) in 2008, he coordinated Benetton Live Windows (2010-13), an experimental project designed for creative experiences in front of the stores, on many high streets in the world, using interactive applications and non-commercial contents. This awarded case history has demonstrated the power of both emotions and bodily movement in creating memorable experiences for the users.