The M2M Alliance represents the interests of the M2M industry by creating better general conditions for attractive and lucrative M2M solutions through the constant interaction among industry, R&D and policy makers. The promotion of uniform and cross-industry standards forms an important cornerstone for creating a future-proof foundation for new products and innovations. As an independent industry association the M2M Alliance supports its members in the growing M2M market as an ideal partner in the fields of hardware, software, integration and consulting.

Joachim (Jo) Dressler, born 1959 in Cologne and living in the outskirts of Cologne. He entered the mobile communication industry via several management positions in sales and marketing of various technical oriented industries. Since long he works in an international environment and assumes responsibility for business development.

In 2005 he joined Sierra Wireless and took responsibility to promote mobile communication solutions across EMEA. Early 2011 he was appointed Vice President EMEA Sales and is today responsible for the sales of Embedded Module Solutions.

In 2011 he was also elected member of the board of the M2M Alliance e. V. and has been in charge of finance since.