Peter Virk has deep roots at Jaguar Land Rover. Initially joining Rover group over 20 years ago, he’s stood by both marques through some tough times and remains loyal to this day. In this new era of progress, Pete delivered a number of ‘technology-firsts’ before creating and now heading up the Connected Technologies and Apps team – developing apps and building platforms that take core components from both Automotive and Consumer Electronics. Utilising relationships with start-up companies and Tier 1 suppliers, he is leading the company down exciting new paths, forever innovating and driving Jaguar Land Rover’s future connected strategy.
