Scott Lyons leads the SYNC AppLink European Business and Partner Development initiative within the Ford Connected Vehicle and Services Organisation.

Based in Berlin, Germany, Lyons is responsible for creating awareness and ultimately initiating partnerships with the app developer community in order to ensure their experiences are enabled to work with SYNC AppLink, which enable drivers to voice control smartphone apps.

Lyons joined Ford in February 2013 from Motorola Mobility where he was director of International Market Development and led a global team responsible for external developer engagement and business development within the MOTODEV organisation.

Prior to that Lyons held positions at WPP interactive agency Digit London as commercial director – leading the award-winning Vodafone and Motorola accounts respectively – and co-founding London-based agency Sugar Ltd. – a pioneer in the webcasting and digital creative industries.

Lyons began his career with time spent in both the press relations and on air promo departments at MTV Networks in New York, working on a variety of high profile programming including the “MTV Movie Awards”, “Unplugged” and the “Video Music Awards”.