Mr. Veldhuis began his career in 1985 as a young engineer in Philips Electronics, the Netherlands. He has held positions in the area of product management, product marketing and business development in several Philips BG’s (Business Groups); such as Philips Components, Philips Consumer Lifestyle, and Philips Intellectual Property & Standards. Mr. Veldhuis holds several patents in the field of Optical Disc Recording (CD-R/RW).
Since 2005, Mr. Veldhuis has been active in various international standardization bodies and Alliances, with a primary focus on using and promoting open standards for the consumer market (CD, DVD, Recordable CD, DRM for audio/video content).

In 2011, Mr. Veldhuis joined Philips Lighting.
In Philips Lighting, Mr. Veldhuis has held the position of Director of Standardization Connectivity and was responsible for various wireless connectivity standardization activities for Philips Lighting. He served as Philips’ board member in The Connected Lighting Alliance (TCLA), and chaired the Technical Advisory Working Group, the group that supervises all the technical committees.  In addition, in 2015, Mr. Veldhuis served as Chair of the Steering Committee for the global Smart Lighting conference, again with a prime focus on the global marketing and promotion of common open standards for the Smart Lighting and Smart Home market. In this role in Philips, Mr. Veldhuis has been able to help growing the globally Smart Lighting market and harmonize the Lighting industry’ viewpoint on wireless technologies to use.
He was closely involved with the development, specification, and global marketing of ZigBee Light Link and ZigBee 3.0, and was directly involved with the creation and marketing of one of Philips recently introduced Lighting innovations, Philips Hue.